PORTFOLIO

DinTaiFung

Redesign | Website

This proposal intents to redesign the website of the brand "Din Tai Fung" and position itself in the European market, namely in the city of Lisbon.

Din Tai Fung is a strong, respected and distinguished brand with numerous prizes won in the area of gastronomy, but has been only implemented in the American and Asian continents.

The proposal was based on the distinctiveness of the Din Tai Fung and the Chinese restaurants that exist in Lisbon.

Din Tai Fung is a landmark that holds itself a little of Taiwan's culture and the main target are tourists, foodies, trend followers, as well as cosmopolitan, active and curious people.

In this proposal, we offer a little bit of Din Tai Fung history, the Taiwan gastronomic offer, how to make a reservation and finalize with a quick, easy and simple takeaway order.

The proposal is based on a responsive webpage with a clean, functional, simple, attractive, modern and elegant design with an iconography of free lines and drawn by brush.

Typography is divided into serifed letters for titles and small highlights and non-serifs for long texts to allow optimal reading.

Proposal developed by: Rui Carvalho, Joana Domingues and Patrícia Falcão